Ignoring buyer personas in digital advertising? You're missing out. We've audited hundreds of ad accounts and found a huge opportunity to target new customer segments effectively.
Meta Ads Manager can seem overwhelming with all the columns, rows, data, and hidden tabs. Sum Digital is here to help you navigate the UI and find everything you need! Please note that this guide is exclusively for navigating the UI for reporting purposes—not building ads or optimizing.
Have you ever wanted to create awesome ads but weren’t sure where to start? In this article you can see my step-by-step process of how I turned ideas into finalized advertisements for one of our clients.
As a paid social agency with decades of experience, we’ve seen businesses make all types of mistakes when it comes to Advantage+ (Adv+). Outlined below, we dive into the top three Adv+ mistakes we encounter during account audits.
In recent years, creative has become the single most important lever to pull on Meta for advertisers. Here, Sum Digital presents our creative testing strategy to help you test, analyze, and enhance your copy and creative.