Scaling paid advertising isn't just spending more—it's increasing ad spend while growing topline revenue proportionally without sacrificing profitability or straining operations.
Measuring incremental revenue helps determine the true impact of Meta and Google ads. Methods like Conversion Lift, Dark Periods, and Geographic Testing provide valuable insights for optimization.
As a paid social agency with decades of experience, we’ve seen businesses make all types of mistakes when it comes to Advantage+ (Adv+). Outlined below, we dive into the top three Adv+ mistakes we encounter during account audits.