Tips and trends from industry experts to help grow your brand.
In the age of mobile-first short form video it is key to know how to quickly convey important information through video editing. Unfortunately, Premiere Pro is tricky and not very user friendly. I have often found myself saying "I know what I want to do, I just don't know where to look" while looking at the myriad of menus. Here are 5 Premiere Pro tips and tricks that I wish I knew sooner in my career.
We wanted to test whether one of our client’s Google Ads Brand Search campaigns was driving incremental Shopify revenue or if we should allocate this relatively small spend elsewhere. Our hypothesis was that since competitor ads were not appearing on brand search results pages for our client’s brand terms, we could afford to forgo paying Google to help users navigate to their intended destination; organic clicks to the website would take the place of paid clicks.
We recently began handling Meta Ads for a new client, including all creative production and ad copywriting. A week in, the CEO asked how we planned to capture their brand voice in our ads. He said, "We have a copywriter on staff but she's too busy." This sparked an idea I'd been eager to try, involving automation and efficiency.
At Sum Digital, our in-house creative team leverages cutting-edge technology in order to produce the highest-quality content for our clients. This includes the burgeoning field of artificial intelligence (AI). Using Midjourney—a generative AI program, we're able to craft stellar Meta platform ads by merging product photography with AI-generated backgrounds.
Within the dynamic landscape of social media, a revolutionary force has emerged - User-Generated Content (UGC). UGC refers to any content—such as text, images, videos, reviews, etc.—created by individuals who are not necessarily professional creators but rather users or consumers of a product, service, or platform.
Let’s be honest and admit that using Facebook Ads Library is a pretty clunky and unintuitive process. Between expired links and screenshots of ads in slack messages there has got to be a better way. This is the exact opportunity that the folks at Foreplay.co saw and committed to making this process so much smoother!
