Google+

Creative Production

Behind the Scenes: Creating Viral Ads that Clients Will Love

Behind the Scenes: Creating Viral Ads that Clients Will Love

Have you ever wanted to create awesome ads but weren’t sure where to start? In this article you can see my step-by-step process of how I turned ideas into finalized advertisements for one of our clients.

5 Ways to Make New Ads with Existing Assets

5 Ways to Make New Ads with Existing Assets

Do you need new ads but don’t have the time, resources, or energy to get brand new assets? Perhaps you only need to look as far as your existing asset library. Here we will explore 5 ways to quickly make a new batch of creative using photos you already have at your disposal.

How to Create Stellar Ads Using Midjourney AI

How to Create Stellar Ads Using Midjourney AI

At Sum Digital, our in-house creative team leverages cutting-edge technology in order to produce the highest-quality content for our clients. This includes the burgeoning field of artificial intelligence (AI). Using Midjourney—a generative AI program, we're able to craft stellar Meta platform ads by merging product photography with AI-generated backgrounds.

Foreplay.co - It's Like Pinterest for Paid Media

Foreplay.co - It's Like Pinterest for Paid Media

Let’s be honest and admit that using Facebook Ads Library is a pretty clunky and unintuitive process. Between expired links and screenshots of ads in slack messages there has got to be a better way. This is the exact opportunity that the folks at Foreplay.co saw and committed to making this process so much smoother!