Tips and trends from industry experts to help grow your brand.
We recently began handling Meta Ads for a new client, including all creative production and ad copywriting. A week in, the CEO asked how we planned to capture their brand voice in our ads. He said, "We have a copywriter on staff but she's too busy." This sparked an idea I'd been eager to try, involving automation and efficiency.
At Sum Digital, our in-house creative team leverages cutting-edge technology in order to produce the highest-quality content for our clients. This includes the burgeoning field of artificial intelligence (AI). Using Midjourney—a generative AI program, we're able to craft stellar Meta platform ads by merging product photography with AI-generated backgrounds.
