Ignoring buyer personas in digital advertising? You're missing out. We've audited hundreds of ad accounts and found a huge opportunity to target new customer segments effectively.
User-Generated Content in Social Media Advertising
Within the dynamic landscape of social media, a revolutionary force has emerged - User-Generated Content (UGC). UGC refers to any content—such as text, images, videos, reviews, etc.—created by individuals who are not necessarily professional creators but rather users or consumers of a product, service, or platform.
