Despite the trend towards broad audience targeting on platforms like Meta and TikTok, our audits reveal a critical oversight: most advertisers aren't using buyer personas. This gap is leaving potential customers untapped.

The solution? Implement buyer personas in your ad strategy:

Identify 5 buyer personas from your customer data.
Develop tailored ad copy for each persona.
Launch and measure results.

We tested this approach with a client in the baby products space. We created "Jessica, 31 – the Budget-conscious Mom," who seeks sales, compares prices, and buys in bulk. We crafted persona-specific ad copy and paired it with top-performing video creative on Meta Ads.

The results? Our new persona-driven ad gained traction alongside existing high-performers, unlocking a new level of campaign scale. This success demonstrates the power of speaking directly to specific customer segments, even within broad targeting strategies.

Are you already leveraging buyer personas and tapping into new customer segments? It could be the 🔑to unlocking scale in your advertising programs.