At Sum Digital, our in-house creative team leverages cutting-edge technology in order to produce the highest-quality content for our clients. This includes the burgeoning field of artificial intelligence (AI). Using Midjourney—a generative AI program, we're able to craft stellar Meta platform ads by merging product photography with AI-generated backgrounds.
Within the dynamic landscape of social media, a revolutionary force has emerged - User-Generated Content (UGC). UGC refers to any content—such as text, images, videos, reviews, etc.—created by individuals who are not necessarily professional creators but rather users or consumers of a product, service, or platform.
Sum Digital, a San Francisco digital advertising agency, spotted an opportunity in TikTok's evolving platform for a high-end accessories brand. This two-year journey (2022-2023) was not just about amplifying a brand; it was about escaping the duopoly of digital advertising to deliver cost-effective sales.
Let’s be honest and admit that using Facebook Ads Library is a pretty clunky and unintuitive process. Between expired links and screenshots of ads in slack messages there has got to be a better way. This is the exact opportunity that the folks at Foreplay.co saw and committed to making this process so much smoother!
