Do you want to optimize your paid TikTok strategy but don't know where to start? Sure, TopFeed ads get you all of the exposure, but that requires a hefty budget. No need to fear, we will tell you how our conversion-based campaign structure led to solid results in 2023. Plus, these top 4 buckets are available to everyone, no allowlisting or large investments necessary.
Increasing ROAS with Video Shopping Ads on TikTok - Case Study
Sum Digital, a San Francisco digital advertising agency, spotted an opportunity in TikTok's evolving platform for a high-end accessories brand. This two-year journey (2022-2023) was not just about amplifying a brand; it was about escaping the duopoly of digital advertising to deliver cost-effective sales.