Hey there, marketers, business owners, and curious minds! I’m beyond excited to share something we’ve been working on that’s going to change the way you understand your audience. If you’ve ever struggled to truly “get” your customers—or wished you could have a coffee chat with your ideal buyer to pick their brain—this is for you.

I’ve built a handy AI-powered tool that creates detailed buyer personas for your brand, digging into over 50 psychographic, demographic, and behavioral data points. And the best part? It’s fast, it’s simple, and it delivers actionable insights straight to your inbox. Let’s dive into what this tool does, how it works, and why it’s going to be your new best friend for crafting smarter marketing strategies.

What’s This Tool All About?

Imagine having a crystal-clear picture of your ideal customer—not just their age or location, but their deepest motivations, pain points, and even how they feel about your brand. That’s exactly what this tool delivers. Here’s how it works:

Pop in a Few Details: All you need to do is provide your website URL, your name, and your email. Hit submit, and we’ll take it from there.
Get a Detailed Persona Doc: In about two minutes, you’ll receive a beautifully formatted document delivered straight to your inbox, ready to share with your team.
Put It to Work: Here’s where the magic happens. Upload that doc to ChatGPT (or your favorite AI chatbot) and tell it to assume the role of one of your personas. Then start asking questions like, “What would get you to join our newsletter?” or “What problems do we need to solve to win you over?”

It’s honestly wild how much you’ll learn about your business and customers. For example, one of our early testers discovered that their audience wasn’t signing up for their newsletter because they felt overwhelmed by too many emails already. With that insight, they pivoted to offering a low-frequency, high-value newsletter—and saw a 20% increase in sign-ups. That’s the kind of actionable intel this tool unlocks.

HOW IT WORKS (AND THE TECH WE’RE USING)

We grab your info with Typeform, then Make kicks off the process. HCTI snaps a screenshot of your site, and we pull system prompts from Google Docs. Anthropic AI's Claude digs into your content, xAI's Grok adds real-time X insights like brand prefs, and OpenAI’s GPT-4o ties it all together. After some Google Sheets magic for images (still tweaking that!), PandaDoc delivers the final doc in about 2 minutes.

Why This Matters for Your Business

Buyer personas aren’t just a nice-to-have—they’re a game-changer. When you truly understand who you’re talking to, everything gets easier. Your messaging becomes sharper, your campaigns get more clicks, and your customers feel like you “get” them. But creating personas the old-school way—through endless surveys, focus groups, or guesswork—takes time and often misses the mark.

That’s where our tool comes in. It’s like having a team of researchers, data analysts, and psychologists working for you, but without the hefty price tag or weeks of waiting. Here’s what this means for you:

Save Time and Get Straight to Strategy
No more spending weeks trying to figure out your audience. With our tool, you’ll have a detailed persona in your hands in minutes, so you can focus on what really matters—building campaigns that convert.
Uncover Hidden Insights
The combination of psychographic, demographic, and behavioral data—plus real-time X insights—means you’re not just getting surface-level info. You’re digging into what makes your audience tick, from their biggest frustrations to what they’re tweeting about your competitors.
Have Better Conversations with Your Customers (Sort Of!)
Using your persona doc with ChatGPT is like having a virtual focus group at your fingertips. You can ask your “customer” anything and get answers that help you refine your approach. It’s a low-effort way to test ideas before you launch them.

Ready to Try It?

I’d love to hear what you think! If you’re ready to give it a spin, just drop a comment below or shoot me a message, and I’ll get you set up. We’re still fine-tuning some pieces (like the Google Sheets image generation—bear with us!), but the feedback we’ve gotten so far has been incredible. One user told us, “I feel like I finally understand why my ads weren’t working—and now I know exactly what to fix.”

Understanding your audience is the key to building a business that resonates. Let’s make it easier to get there, together.

What do you think about this approach? Have you tried anything similar to get to know your customers better? Let’s chat in the comments—I’m all ears!