Ten years ago, Terry Whalen and I took the leap and started Sum Digital. We had a vision, deep expertise in media buying, and a passion for helping e-commerce brands grow—but let me tell you, building an agency is a whole different ball game. It has many ups and downs, but the rewards always exceed our expectations.

The world of digital advertising has evolved dramatically since 2014. We've seen platforms rise and fall, weathered inflation and a pandemic, and continuously adapted our strategies. Through it all, we've had the privilege of helping numerous e-commerce brands achieve big growth and successful exits.

What's truly impressed me over the years is working alongside passionate business owners, CEOs, Presidents, and Marketing VPs. It's an absolute honor to be trusted with their companies—their babies—that they've built from the ground up. Every partnership has been a tremendous learning experience, teaching us something new about business, leadership, innovation, and how to be a better partner.

And because creative is the currency of our work, we've managed to build a full-service creative team and studio. In today's e-commerce landscape, the ability to influence media buying through compelling creative has become essential, and we're proud to offer this combination of expertise under one roof.

To our clients who've trusted us with their growth journeys, our dedicated team who shows up ready to innovate every day, and our industry partners who've supported us along the way—thank you. You've made these 10 years extraordinary.

Here's to the next decade of pushing boundaries in digital advertising! 🚀
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Pictured: Patrick McDuffie, Terry Whalen, Joey Muller, Sydnee Leuellyn, Brenda Aguilar Rice, Isabell De La Cruz
Not pictured: John Lawlor, Noah H.