Reaching new customers with Facebook’s dynamic ads for broad audiences

HYLETE, an online performance apparel outfitter, used dynamic ads for broad audiences (aka DABA) to strengthen its market share and pump up sales, achieving 5X more purchases and other significant gains compared to previous campaigns using lookalike or interest-based audiences. The company partnered with Sum Digital to expand its customer base and grow sales to cap off…

Rareform: Sewing up sales with Facebook mobile video ads

In 2012, brothers Alec and Aric Avedissian founded Rareform, which handcrafts bags, wallets and other products from used billboard vinyl. The company carefully cleans, cuts and sorts every billboard and then sews it into its unique products. Since every billboard is different, each bag is also one of a kind. Rareform repurposes 20,000 pounds of…

Find Ecommerce Pixel Errors with Facebook’s Pixel Helper

If you run Facebook Ads for e-commerce websites, you probably already use product catalog campaigns to dynamically re-target folks who visit your product pages. You probably also know about the three Facebook pixel events required for product catalog campaigns: ViewContent, AddToCart, and Purchase. But did you know that if one of these events fails, all product catalog campaigns come to a screeching halt? This post will show you how to…

Facebook case study: Pura Vida Bracelets

Pura Vida Bracelets used value-optimized carousel ads to successfully increase online sales and double its return on ad spend. Value optimization is a tool that maximizes purchase value and encourages the best return on ad spend by bidding more on people who are likely to spend more. Read the full case study.

6 Tips For Running Successful Facebook Lead Ads

When Facebook first introduced Lead Ads it was a mobile-only solution — but then they realized that desktop users are impatient, too. Facebook Lead Ads make it easy for users to submit their info in just a few taps. Without slow website load times and messy URL redirects, customers can have a pleasant and seamless experience,…