Find Ecommerce Pixel Errors with Facebook’s Pixel Helper

If you run Facebook Ads for e-commerce websites, you probably already use product catalog campaigns to dynamically re-target folks who visit your product pages. You probably also know about the three Facebook pixel events required for product catalog campaigns: ViewContent, AddToCart, and Purchase. But did you know that if one of these events fails, all product catalog campaigns come to a screeching halt? This post will show you how to…

Facebook case study: Pura Vida Bracelets

Pura Vida Bracelets used value-optimized carousel ads to successfully increase online sales and double its return on ad spend. Value optimization is a tool that maximizes purchase value and encourages the best return on ad spend by bidding more on people who are likely to spend more. Read the full case study.

6 Tips For Running Successful Facebook Lead Ads

When Facebook first introduced Lead Ads it was a mobile-only solution — but then they realized that desktop users are impatient, too. Facebook Lead Ads make it easy for users to submit their info in just a few taps. Without slow website load times and messy URL redirects, customers can have a pleasant and seamless experience,…

We’re speaking in San Francisco!

Terry and Joey will co-present a 1.5 hour workshop entitled “How to Grow Your Online Business with Facebook” at Galvanize, 5/23. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-grow-your-business-with-facebook-advertising-tickets-25071040156. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t…