Webinar: Manage Enhanced Campaigns w/ AdWords Editor

By now, there has been ample coverage of Google’s new Enhanced Campaigns, including what’s different about them, how to set them up, and what to expect once you flip the switch. This week I teamed up with PPC Associates to deliver a webinar on Enhanced Campaigns, but from a different perspective: namely, the perspective of AdWords Editor 10.0.0.

Released several weeks after enhanced campaigns were launched, AdWords Editor is a great way to manage your enhanced campaigns. The webinar goes from basics, like setting targeting in bulk, to more advanced topics, like setting bids in bulk. I also elaborated on how I tend to use AdWords Editor and Excel side by side.

Here is the link to the webinar. Please share and enjoy!