Take Advantage of Google Analytics Data in AdWords

In case you missed it, Terry’s guest blog post about making use of Analytics data in AdWords appeared this week on PPC Associates’ blog. Here’s a quick snippet:

On October 2nd Google announced new AdWords functionality allowing users to view key Google Analytics (GA) data in the AdWords dashboard. The new metrics include Bounce Rate, Pages Per Visit, Average Visit Duration, and – added just last week – % New Visits. This data is available at the Campaign, Ad group, Keyword, and Ad levels. I haven’t seen much written about this feature addition, but it’s really cool so I thought I’d call it out!

Be sure you read the rest of this post.

GA Columns in AdWords