Posts Tagged With Google Shopping

A guide to Google’s new Shopping campaigns

Within the next couple of months, Google will be transitioning all existing product listing ad (PLA) campaigns over to their updated format, called Google Shopping campaigns. With Shopping campaigns, online advertisers can expect a host of new features, as well as a simplified, retail-centric user interface for managing and optimizing ads connected to their product…

A Guide to Mastering Google’s Product Listing Ads

In case you missed it — and just in time for the holiday shopping season — here is a snippet of Joey’s post Master Product Listing Ads on PPC Associates’ blog. After nearly six months of declining Google Shopping-related traffic, changes to the Google Shopping model, and an industry-wide scramble to recoup lost revenue, ecommerce…