Posts Tagged With Dayparting

How To Decide On A Facebook Dayparting Schedule

When I search Google for “Facebook Dayparting,” the top result leads to the following headline. Notice the date: That’s right — marketers have been waiting for a Facebook #dayparting solution for a long time! Luckily, around 8 months ago I was invited to beta test Facebook’s dayparting solution which behaves exactly like the current version does. I had been clamoring for it…

When Dayparting is Not a Good Idea

For several years now, AdWords has offered dayparting, a feature that was once all the rage (as tends to be the case for any new functionality in PPC). Even MSN AdCenter has offered dayparting for some time now, which shows just how old this news is. But while dayparting may be old news, it’s still…