Posts Tagged With adwords

A guide to Google’s new Shopping campaigns

Within the next couple of months, Google will be transitioning all existing product listing ad (PLA) campaigns over to their updated format, called Google Shopping campaigns. With Shopping campaigns, online advertisers can expect a host of new features, as well as a simplified, retail-centric user interface for managing and optimizing ads connected to their product…

AdWords releases a small new feature with big time savings

Earlier this week, we noticed a new feature in Google AdWords. It might seem relatively minor (if you even caught it all), but not only does it save us time it also happens to be a product feature we requested a while back. Needless to say, we’re pretty stoked about this cool little addition. In…

Keyword Match Types, Keyword Bids, & the Google AdWords Auction

A current client of ours asked a great question around search queries, bids, and match types. We thought we’d share an edited version of this Q & A. Client: My understanding is that in general, exact match keywords are the most efficient match types in terms of average CPCs and impression share. Thus, in general,…