Archive for August, 2014

Facebook Releases Cross-Device Conversion Reports

In case you missed it: recently, Facebook added a new Data Breakdown to their reporting functionality, called ‘Cross-Device’. This option can be found in the ‘Edit Columns’ section of the Reports tab, and will be an absolutely crucial report for advertisers looking to holistically measure the effect of mobile devices on their account’s performance. The…

How To Decide On A Facebook Dayparting Schedule

When I search Google for “Facebook Dayparting,” the top result leads to the following headline. Notice the date: That’s right — marketers have been waiting for a Facebook #dayparting solution for a long time! Luckily, around 8 months ago I was invited to beta test Facebook’s dayparting solution which behaves exactly like the current version does. I had been clamoring for it…

How to Measure Overall Lift from Facebook Ads

You’ve got a big PR push coming. Naturally, you’d like to measure PR’s positive impacts on your other channels. But how? The best way to measure lift from a PR event is to annotate big press mentions in Google Analytics and then use prior data to establish benchmarks for your main channels. We know PR…