Archive for August, 2013

Facebook Page Posts: To Bitly or Not to Bitly

Optional URL parameters for Facebook page posts are very handy. These work great, but you have to add them in the following way, without a question mark: utm_source=facebook&utm_medium=cpc&utm_campaign=my-campaign Once you start using these optional parameters, you will begin to see visits in Google Analytics. I use a custom GA report with source=facebook, a campaign drilldown,…

5 Steps to Killer Facebook Page Post Ads

Direct marketers and investors alike are starting to see the light at the end of the Facebook tunnel. One of the delivery mechanisms that has helped turn things around for Facebook advertisers is the Page Post Ad unit. From here on, let’s assume we are only targeting News Feed desktop and mobile – no right-hand…