Archive for July, 2013

Facebook’s new reporting: party’s on for marketers

One of my favorite scenes from The Social Network is when Sean Parker (Justin Timberlake) first meets Mark Zuckerberg (Jesse Eisenberg) and Eduardo Saverin (Andrew Garfield) to discuss Facebook’s strategy over dinner. On the subject of monetizing “The Facebook,” Parker cautions them on leveraging advertisements in the short term. Advertising on the website too early,…

4 Questions You’ve Always Wanted to Ask an Agency

Thanks to AdRoll for featuring Terry’s Q&A on their blog: Q: What are the biggest challenges facing agencies with the availability of do-it-yourself advertising? A (Terry): The question implies that online advertising is easy, or at least that it has gotten easier over time. And, to a certain degree, it’s true. For example, AdRoll’s platform is very…