Archive for April, 2013

Webinar: Make LinkedIn Ads Work For You

If you’re not advertising on LinkedIn, you’re missing out on an intuitive, highly capable B2B marketing platform. In this webinar, our thought leaders, a team from PPC Associates and CPC Search, walk you through best use cases, set-up tips and tricks, and advanced targeting strategies to help you make the most of a LinkedIn advertising…

Keyword level mobile bid adjustments? Yes, please!

Here’s a snippet from Joey’s guest blog post, ¬†Enhanced Campaigns Mobile Bid Adjustments — Get Keyword Level Control, on PPC Associates’ blog: Earlier this year, Google introduced enhanced campaigns as a simpler way to manage AdWords. With enhanced campaigns, all devices roll up into one consolidated campaign, and any bids set at the keyword level…

I’m Speaking at eMarketingAssociation Conference

Today I answered questions and talked about maximizing ROI from paid search ads at the eMarketingAssociation Conference in San Francisco. Alongside me was the talented B2B marketing guru Jo Stumpner. We covered a bunch of topics, including: Enhanced campaigns. What are they? When should you upgrade? Will they make life easier? Matching search intent with…

Quick review of Wildfire’s new social media offering

Here’s a snippet from Terry’s guest blog post on PPC Associates’ blog. In June 2012 Google announced the acquisition of¬†Wildfire Interactive, Inc., which helps advertisers with social media marketing. (Some folks refer to Wildfire as WildfireApp, which is consistent with their current web address.) In the last couple of months, many AdWords users have seen…