Archive for December, 2012

3 Steps to Building a SKU-Driven PLAs Campaign

If you saw my previous post on PPC Associates’ Blog, titled Master Product Listing Ads (PLAs), you may recall how interesting SKU-based PLA campaigns can be. Imagine the power of having one product listing ad for every SKU in your catalog! Here I will show you how to set that up, in 3 easy steps.…

Take Advantage of Google Analytics Data in AdWords

In case you missed it, Terry’s guest blog post about making use of Analytics data in AdWords appeared this week on PPC Associates’ blog. Here’s a quick snippet: On October 2nd Google announced new AdWords functionality allowing users to view key Google Analytics (GA) data in the AdWords dashboard. The new metrics include Bounce Rate,…

A Guide to Mastering Google’s Product Listing Ads

In case you missed it — and just in time for the holiday shopping season — here is a snippet of Joey’s post Master Product Listing Ads on PPC Associates’ blog. After nearly six months of declining Google Shopping-related traffic, changes to the Google Shopping model, and an industry-wide scramble to recoup lost revenue, ecommerce…