Archive for June, 2012

Optimizely – A Secret Weapon for Marketers

In case you missed it, here is a snippet from Terry’s guest blog post on the PPC Associates Blog. In the post Terry talks about the many benefits of using Optimizely for landing page and conversion funnel optimization. Optimizely is an A/B testing tool that works well and – all-importantly – is easy to use.…

Conversion optimization case study

Our client, JumpStart, has earned the trust of more than 30 million parents over the last 20 years with their award winning virtual world games designed for kids age 3-12. The goal for this particular landing page test was to improve conversion rates for one of their online titles. Test results Total visitors served: 1,682…

AdWords Campaign Experiments – Try It (Again)!

In case you missed it, here is my guest post on PPC Associates‘ Blog. AdWords Campaign Experiments (ACE) is a testing system for AdWords that was introduced in 2010. It was all the rage back then, but it was difficult to use and the functionality wasn’t great. Although it still carries the “beta” label, ACE’s…