Archive for March, 2010

PPC Ad Optimization & Statistical Significance

This is a good article by Bradd Libby at The Search Agency in Los Angeles. I hear good things about TSA, and this article is another positive indicator that these guys know what they are doing. Click here to read: (PPC Ad) Statistical Significance: Not Just for Geeks Anymore on SearchEngineLand.

e-Commerce Paid Search Case Study

Our client is a leader in consumer software for Mac computers. Our client’s flagship product is an all-in-one utility suite that helps speed up your Mac by addressing universal binaries, logs rotation, cleaning out unneeded languages, application un-installation, caches, and other issues that unnecessarily take up extra disk space and slow down users’ systems. Users…