Archive for September, 2009

Paid Search – Process Over Planning

Great article written by George Mitchie at SearchEngineLand.com about paid search being more about process than planning.  It’s worth reading – here is the starting paragraph: Many times we’re asked to present a plan for the next 30 – 60 – 90 days of a paid search program. This makes a great deal of sense…

PPC Case Study: JumpStart

JumpStart is an award-winning adventure-based 3D virtual world that is fun for kids yet also teaches math, reading, and critical thinking skills so kids get a real jump start in life. JumpStart was the 2008 winner for the National Parenting Seal of Approval and its nationally-recognized software is sold in Wal-Mart and other large retailers.…