Archive for August, 2009

Free SEM Account Audits, Come and Get ‘Em

We typically spend an hour or two analyzing the account, recording our observations (we use an Excel template to help us keep our ppc audits clear, concise, and thorough), and then summarizing our thoughts on the opportunities for optimization and growth for the paid search account.

PPC Impressions & Clicks Decreasing – Q & A

I recently answered a forum post from a person experiencing lower impressions and clicks for his FL-based business over the last 6 months. His question was how to determine why his traffic and conversions were down. This seems like a fairly common question. Here is my answer.