Using AdWords Search Funnels to Gain Deeper Insights

In case you missed it, here is a snippet from my guest blog post on Certified Knowledge, Brad Geddes’s terrific blog:

Using AdWords Search Funnels to Gain Deeper Insights

First introduced in March 2010, AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. Search Funnels helps answer questions around time lags and attribution. To paraphrase Google: Search Funnel data helps clarify how users search for Advertiser products, and it also gives a more complete picture of the value of your campaigns.

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