Trada Teams Up With SEM Pros To Discuss Advanced PPC Tools

PPC experts know that successful search marketing initiatives require planning, monitoring, iterating, and optimizing across several campaigns, metrics, and platforms. This can prove to be a daunting task for in-house marketing teams as well as agencies that specialize in SEM. Fortunately in the world of PPC, technology and industry best practices have increasingly enabled marketers to become more proficient at achieving their ultimate goals – increasing conversions and revenue while lowering costs for their company or their clients.

Trada recently collaborated with several PPC experts – including Terry and Joey at CPC Search – to discuss what tools the pros are using today to help manage their paid search initiatives. A few useful tools are described in the blog post – the remainder will be discussed in an upcoming webinar from Trada called ‘7 PPC Tools the Pros Use.’

Check out the article here, and be sure to tune in for the webinar on Thursday, May 16 at noon (PT)!