Posts Tagged With Facebook

In a Word, Facebook

This week marked the first of hopefully many Facebook Heavy Hitters meet-ups, hosted at our office in downtown San Francisco. Attendance was light, but the conversation was heavy, and we bounced some great ideas around the room over some beers. It’s easy to get stuck in a trap of doing things the way you’ve always…

5 Steps to Killer Facebook Page Post Ads

Direct marketers and investors alike are starting to see the light at the end of the Facebook tunnel. One of the delivery mechanisms that has helped turn things around for Facebook advertisers is the Page Post Ad unit. From here on, let’s assume we are only targeting News Feed desktop and mobile – no right-hand…

Facebook’s Page Post Ads: Path to Riches?

In case you missed it, here is Joey’s FBPPC.com piece on the topic of Facebook’s Page Post Ads. We’re having success these days with Page Post ads, especially for ecommerce clients. But these ad units are definitely not set-it-and-forget-it! You need to monitor your posts diligently in order to maintain your highest possible conversion rates (and…

10 Ways to get More from Facebook Mobile App Install Ads

In case you missed it, here is a condensed version of Joey’s post “10 Ways to Get More from Facebook Mobile App Install Ads” on the FBPPC.com blog: A recent post by Todd Herrold laid out a nice guide for getting started with Facebook’s mobile app install ads. In today’s post, we will look at…