Posts Tagged With enhanced campaigns

Get the latest version of AdWords Editor 10.1

Earlier today the AdWords team released AdWords Editor version 10.1. In a recent post, we talked about an upcoming feature that allows for mobile bid adjustments at the ad group level for enhanced campaigns. Well, this feature is now live. Get the latest version and read the official release notes. I also noticed AdWords Editor…

Keyword level mobile bid adjustments? Yes, please!

Here’s a snippet from Joey’s guest blog post, ¬†Enhanced Campaigns Mobile Bid Adjustments — Get Keyword Level Control, on PPC Associates’ blog: Earlier this year, Google introduced enhanced campaigns as a simpler way to manage AdWords. With enhanced campaigns, all devices roll up into one consolidated campaign, and any bids set at the keyword level…

Webinar: Manage Enhanced Campaigns w/ AdWords Editor

By now, there has been ample coverage of Google’s new Enhanced Campaigns, including what’s different about them, how to set them up, and what to expect once you flip the switch. This week I teamed up with PPC Associates to deliver a webinar on Enhanced Campaigns, but from a different perspective: namely, the perspective of…

A second look at Sitelinks in light of Enhanced Campaigns

In case you missed it, here is a snippet of Joey’s post this week on PPC Associates’ blog. Years ago when Google first introduced sitelinks, my reaction was a bit lukewarm. I tested sitelinks for a few clients, but CTRs were largely unaffected, and results were hard to measure with block-level reporting. I found myself…