Snap Ads? Yes please! Read our case study with Pura Vida Bracelets

Pura Vida Bracelets achieves 22% lower CPA on Snapchat

Plus 55% lower cost per swipe up vs. average cost per click on other platforms.

If you follow us, then Pura Vida Bracelets is no stranger to you. We’ve found we can spend good $$ on Snap Ads — at solid ROAS — how about you? What’s your experience with this new platform? Let us know in the comments below.

Named for the Costa Rican philosophy meaning “pure life,” Pura Vida Bracelets sells unique jewelry from artisans all over the world. It offers both individual pieces and monthly subscriptions, and has donated more than $1.5 million to a range of global charities since its founding in 2010. Excited to introduce a new, measurable marketing channel to its media mix, Pura Vida partnered with digital marketing agency Sum Digital to leverage Snap Ads to drive sales at a targeted CPA.

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Read the full case study on SnapChat’s website.

 

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