Reaching new customers with Facebook’s dynamic ads for broad audiences

HYLETE, an online performance apparel outfitter, used dynamic ads for broad audiences (aka DABA) to strengthen its market share and pump up sales, achieving 5X more purchases and other significant gains compared to previous campaigns using lookalike or interest-based audiences.

The company partnered with Sum Digital to expand its customer base and grow sales to cap off the holiday season. The team changed up HYLETE’s usual ad strategy of relying on lookalike and interest-based audiences by using dynamic ads for broad audiences.

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Read the full case study on Facebook’s website.