Rareform: Sewing up sales with Facebook mobile video ads

In 2012, brothers Alec and Aric Avedissian founded Rareform, which handcrafts bags, wallets and other products from used billboard vinyl. The company carefully cleans, cuts and sorts every billboard and then sews it into its unique products. Since every billboard is different, each bag is also one of a kind. Rareform repurposes 20,000 pounds of billboard vinyl a month, keeping it out of the landfill.

THEIR GOAL: Making the most of video

The upcycled bag and wallet designer wanted to find the best creative format for its story and increase brand awareness, sales and return on ad spend.

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Read the full case study on Facebook’s website.

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