PPC Case Study: FastSpring

FastSpring® is an outsourced e-commerce provider for vendors selling digital goods. FastSpring® provides a comprehensive e-commerce payment processing, merchandising, and fulfillment solution, enabling its merchant customers to sell digital products online using Visa®, Mastercard®, American Express®, Discover®, JCB, PayPal™, check or money order. Think Digital River, but with more competitive rates, better customer service, and various other advantages.  FastSpring uses Google AdWords to generate new vendor account signups.

FastSpring Paid Search Case Study

FastSpring Paid Search Case Study

CPC Search took over FastSpring’s paid search efforts recently, and within the first month we achieved dramatically improved results:

  • Conversions up 93%
  • Cost-per-conversion down 35%
  • Converting keywords up 100%

Our areas of focus in month one were bid optimization, better matching ads both to value propositions and also to keywords in the ad group, and breaking out additional ad group and keyword categories.  We also instituted additional keyword-level tracking in order to start to evaluate keywords as they pertain to lifetime value of a signup. This data will be very valuable in the coming months and years, since it will allow us to gain more visibility into keyword categories that drive higher quality and larger vendors versus those that drive lower quality or smaller vendors. We will use that information to re-assess CPA targets.  This is not a new relationship for us – however, it is a very new client, and we hope to report additional positive developments for this client over time.