Pinterest Case Study: Pura Vida Bracelets

Here at Sum Digital we’ve been working with Pura Vida Bracelets to help them scale their Pinterest advertising and drive sales through the platform. We’ve seen how the social media platform has rapidly evolved into a big contender in the online advertising space thanks to its unique position as an emerging shopping network. Many advertisers mistakenly think that Pinterest is just a channel for brand building and community engagement but that isn’t the case. With strong conversion tracking capabilities and in-platform analytics that are constantly improving it is much more business focused than you might think with very real and measurable results. If you’re at all involved with eCommerce than you could learn some valuable lessons by looking to Pinterest and what online retailers are doing there right now.

“We have been pleasantly surprised at the number of purchase conversions that happen far after ad dollars have been spent. There is a persistency with Promoted Pins, making them the gift that keeps on giving,”

promoted pins pinterest


Unlike newsfeed-style ads, Promoted Pins have a much longer effect, since Pinners tend to save things they may want to buy later.  See how we were able to use promoted pins on Pinterest to achieve a 31% increase in orders for our client Pura Vida Bracelets.

Read the full case study here: