Pinterest Case Study: Living Royal
Living Royal, a Chicago-based sock brand, saw a 31% decrease in cost per acquisition (CPA) and a 6x increase in traffic within the first month of paid promotion on Pinterest. Promoted Pins delivered conversion rates 40% higher than other social channels and drove a significant amount of revenue for the business throughout 2015.
Pinterest drove a very significant amount of revenue in 2015…converting online ‘window-shoppers’ and browsers into paying customers. — Terry Whalen, President, Sum Digital
Within the first month of investing in Promoted Pins, traffic from Pinterest to the Living Royal website increased by 6x. After using Pinterest’s conversion tag, which shows conversions from clicks and other engagements, the brand also saw a 31% CPA decline.
“Promoted Pins have a really long lifespan. We see conversions continue to roll in long after the lifetime of a campaign, which means your ad dollars go really far. We’ve seen CPAs fall as people revisit their repins and likes to convert at a later stage,” Whalen said.
Read the full case study on Pinterest.com.