Conversion optimization case study

Our client, JumpStart, has earned the trust of more than 30 million parents over the last 20 years with their award winning virtual world games designed for kids age 3-12. The goal for this particular landing page test was to improve conversion rates for one of their online titles. Test results Total visitors served: 1,682…

AdWords Campaign Experiments – Try It (Again)!

In case you missed it, here is my guest post on PPC Associates‘ Blog. AdWords Campaign Experiments (ACE) is a testing system for AdWords that was introduced in 2010. It was all the rage back then, but it was difficult to use and the functionality wasn’t great. Although it still carries the “beta” label, ACE’s…

Using AdWords Search Funnels to Gain Deeper Insights

In case you missed it, here is a snippet from my guest blog post on Certified Knowledge, Brad Geddes’s terrific blog: Using AdWords Search Funnels to Gain Deeper Insights First introduced in March 2010, AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to…

PPC Case Study – Consumer Virtual World

Here is another single screenshot case study in the same “one screenshot says it all” spirit as last week’s Case Study. In this case, the client came to us already having had success with Facebook.  However, they were struggling to hit the same $5.00 cost/signup target on Google. I would say we have done quite well…

Follow the Signal: Tune in for Better Search Results

Check out Joey‘s guest blog post on Monetate’s blog: Follow the Signal. The first few paragraphs are shown below. In a search marketing strategy, each of your channels is primarily geared toward a distinct goal with its own ROI: Organic search—to acquire customers by ranking high on the search results page for targeted, high-value phrases for…

A Refresher on Quality Score

This week the Google AdWords Team improved how Quality Score (QS) is displayed in the interface. It is important to note there will not be changes to the way QS is calculated. In any case, now is probably a good time to take a look at your accounts to see how your scorecards look. One of…