PPC Case Study – Consumer Virtual World

Here is another single screenshot case study in the same “one screenshot says it all” spirit as last week’s Case Study. In this case, the client came to us already having had success with Facebook.  However, they were struggling to hit the same $5.00 cost/signup target on Google. I would say we have done quite well…

Follow the Signal: Tune in for Better Search Results

Check out Joey‘s guest blog post on Monetate’s blog: Follow the Signal. The first few paragraphs are shown below. In a search marketing strategy, each of your channels is primarily geared toward a distinct goal with its own ROI: Organic search—to acquire customers by ranking high on the search results page for targeted, high-value phrases for…

A Refresher on Quality Score

This week the Google AdWords Team improved how Quality Score (QS) is displayed in the interface. It is important to note there will not be changes to the way QS is calculated. In any case, now is probably a good time to take a look at your accounts to see how your scorecards look. One of…

When Dayparting is Not a Good Idea

For several years now, AdWords has offered dayparting, a feature that was once all the rage (as tends to be the case for any new functionality in PPC). Even MSN AdCenter has offered dayparting for some time now, which shows just how old this news is. But while dayparting may be old news, it’s still…

Advanced AdWords Tools

In case you missed it, we wrote a guest blog post on Trada’s blog: http://www.trada.com/blog/advanced-adwords-tools/. We all love feeling as though we’ve dodged a bullet, right? In this post we provide some practical tips and real-life examples for using AdWords tools without them using you. The AdWords Search Funnel Top Paths report: we especially enjoy the…

Crowdsourcing in PPC

We have enjoyed putting BoostCTR to work on ad copy refreshes recently. After all, writing copy is an art, so why not let expert copywriters take a shot? If you advertise on Google AdWords but struggle to find fresh text ads for your business, BoostCTR may be just the ticket. This got us thinking about other…

Using Alerts to Cover Your @$$

While certainly not the most exciting things to sit down and create, AdWords Alerts can save you from making big PPC mistakes, such as: Hitting your budget and losing out on available impressions Missing CPA targets Not realizing an account has been paused or is no longer getting traffic Failing to install a conversion tag…