Webinar: Manage Enhanced Campaigns w/ AdWords Editor

By now, there has been ample coverage of Google’s new Enhanced Campaigns, including what’s different about them, how to set them up, and what to expect once you flip the switch. This week I teamed up with PPC Associates to deliver a webinar on Enhanced Campaigns, but from a different perspective: namely, the perspective of…

A second look at Sitelinks in light of Enhanced Campaigns

In case you missed it, here is a snippet of Joey’s post this week on PPC Associates’ blog. Years ago when Google first introduced sitelinks, my reaction was a bit lukewarm. I tested sitelinks for a few clients, but CTRs were largely unaffected, and results were hard to measure with block-level reporting. I found myself…

3 Steps to Building a SKU-Driven PLAs Campaign

If you saw my previous post on PPC Associates’ Blog, titled Master Product Listing Ads (PLAs), you may recall how interesting SKU-based PLA campaigns can be. Imagine the power of having one product listing ad for every SKU in your catalog! Here I will show you how to set that up, in 3 easy steps.…

Take Advantage of Google Analytics Data in AdWords

In case you missed it, Terry’s guest blog post about making use of Analytics data in AdWords appeared this week on PPC Associates’ blog. Here’s a quick snippet: On October 2nd Google announced new AdWords functionality allowing users to view key Google Analytics (GA) data in the AdWords dashboard. The new metrics include Bounce Rate,…

A Guide to Mastering Google’s Product Listing Ads

In case you missed it — and just in time for the holiday shopping season — here is a snippet of Joey’s post Master Product Listing Ads on PPC Associates’ blog. After nearly six months of declining Google Shopping-related traffic, changes to the Google Shopping model, and an industry-wide scramble to recoup lost revenue, ecommerce…

LinkedIn PPC — Can it work? Yes!

In case you missed it, Terry wrote a guest blog post on PPC Associates’ blog last week to remind that us LinkedIn PPC can really work. Especially for B2B. For B2B advertisers targeting a specific audience, LinkedIn Ads can work, and they can scale. I’ve seen LinkedIn add up to 20% of a PPC program’s conversions…

Retargeting on Facebook has arrived!

When folks ask us if retargeting is a good idea, we usually say yes, it’s a no-brainer. But for our clients who want the real scoop on retargeting, we try to set expectations by letting them know retargeting can add incremental conversions but won’t bring in much more than 5-10% of the program’s overall conversions;…

Join us tonight: Good Beer for a Good Cause

Tonight we are co-hosting the official SES Conference after-party along with our good friends, PPC Associates and SearchForce, and new friends, Media Cause and It’s The ROI, at Thirsty Bear, 661 Howard Street, San Francisco, CA 94103. All proceeds of the event will go to Media Cause, a non-profit organization that provides digital marketing services…

Overwhelmed by your inbox? We recommend Sanebox.

In case you missed it, Terry’s guest blog post on PPC Associates’ blog appeared last week. Terry’s bottom line for you: “I have been much more productive since I started using Sanebox. It has simplified the way I organize my everyday work email. I have more time to focus on tasks that really matter for…

Optimizely – A Secret Weapon for Marketers

In case you missed it, here is a snippet from Terry’s guest blog post on the PPC Associates Blog. In the post Terry talks about the many benefits of using Optimizely for landing page and conversion funnel optimization. Optimizely is an A/B testing tool that works well and – all-importantly – is easy to use.…