LinkedIn PPC — Can it work? Yes!

In case you missed it, Terry wrote a guest blog post on PPC Associates’ blog last week to remind that us LinkedIn PPC can really work. Especially for B2B. For B2B advertisers targeting a specific audience, LinkedIn Ads can work, and they can scale. I’ve seen LinkedIn add up to 20% of a PPC program’s conversions…

Retargeting on Facebook has arrived!

When folks ask us if retargeting is a good idea, we usually say yes, it’s a no-brainer. But for our clients who want the real scoop on retargeting, we try to set expectations by letting them know retargeting can add incremental conversions but won’t bring in much more than 5-10% of the program’s overall conversions;…

Join us tonight: Good Beer for a Good Cause

Tonight we are co-hosting the official SES Conference after-party along with our good friends, PPC Associates and SearchForce, and new friends, Media Cause and It’s The ROI, at Thirsty Bear, 661 Howard Street, San Francisco, CA 94103. All proceeds of the event will go to Media Cause, a non-profit organization that provides digital marketing services…

Overwhelmed by your inbox? We recommend Sanebox.

In case you missed it, Terry’s guest blog post on PPC Associates’ blog appeared last week. Terry’s bottom line for you: “I have been much more productive since I started using Sanebox. It has simplified the way I organize my everyday work email. I have more time to focus on tasks that really matter for…

Optimizely – A Secret Weapon for Marketers

In case you missed it, here is a snippet from Terry’s guest blog post on the PPC Associates Blog. In the post Terry talks about the many benefits of using Optimizely for landing page and conversion funnel optimization. Optimizely is an A/B testing tool that works well and – all-importantly – is easy to use.…

Conversion optimization case study

Our client, JumpStart, has earned the trust of more than 30 million parents over the last 20 years with their award winning virtual world games designed for kids age 3-12. The goal for this particular landing page test was to improve conversion rates for one of their online titles. Test results Total visitors served: 1,682…

AdWords Campaign Experiments – Try It (Again)!

In case you missed it, here is my guest post on PPC Associates‘ Blog. AdWords Campaign Experiments (ACE) is a testing system for AdWords that was introduced in 2010. It was all the rage back then, but it was difficult to use and the functionality wasn’t great. Although it still carries the “beta” label, ACE’s…

Using AdWords Search Funnels to Gain Deeper Insights

In case you missed it, here is a snippet from my guest blog post on Certified Knowledge, Brad Geddes’s terrific blog: Using AdWords Search Funnels to Gain Deeper Insights First introduced in March 2010, AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to…