Facebook Page Posts: To Bitly or Not to Bitly

Optional URL parameters for Facebook page posts are very handy. These work great, but you have to add them in the following way, without a question mark: utm_source=facebook&utm_medium=cpc&utm_campaign=my-campaign Once you start using these optional parameters, you will begin to see visits in Google Analytics. I use a custom GA report with source=facebook, a campaign drilldown,…

5 Steps to Killer Facebook Page Post Ads

Direct marketers and investors alike are starting to see the light at the end of the Facebook tunnel. One of the delivery mechanisms that has helped turn things around for Facebook advertisers is the Page Post Ad unit. From here on, let’s assume we are only targeting News Feed desktop and mobile – no right-hand…

Facebook’s new reporting: party’s on for marketers

One of my favorite scenes from The Social Network is when Sean Parker (Justin Timberlake) first meets Mark Zuckerberg (Jesse Eisenberg) and Eduardo Saverin (Andrew Garfield) to discuss Facebook’s strategy over dinner. On the subject of monetizing “The Facebook,” Parker cautions them on leveraging advertisements in the short term. Advertising on the website too early,…

4 Questions You’ve Always Wanted to Ask an Agency

Thanks to AdRoll for featuring Terry’s Q&A on their blog: Q: What are the biggest challenges facing agencies with the availability of do-it-yourself advertising? A (Terry): The question implies that online advertising is easy, or at least that it has gotten easier over time. And, to a certain degree, it’s true. For example, AdRoll’s platform is very…

Facebook’s Page Post Ads: Path to Riches?

In case you missed it, here is Joey’s FBPPC.com piece on the topic of Facebook’s Page Post Ads. We’re having success these days with Page Post ads, especially for ecommerce clients. But these ad units are definitely not set-it-and-forget-it! You need to monitor your posts diligently in order to maintain your highest possible conversion rates (and…

10 Ways to get More from Facebook Mobile App Install Ads

In case you missed it, here is a condensed version of Joey’s post “10 Ways to Get More from Facebook Mobile App Install Ads” on the FBPPC.com blog: A recent post by Todd Herrold laid out a nice guide for getting started with Facebook’s mobile app install ads. In today’s post, we will look at…

Get the latest version of AdWords Editor 10.1

Earlier today the AdWords team released AdWords Editor version 10.1. In a recent post, we talked about an upcoming feature that allows for mobile bid adjustments at the ad group level for enhanced campaigns. Well, this feature is now live. Get the latest version and read the official release notes. I also noticed AdWords Editor…

Trada Teams Up With SEM Pros To Discuss Advanced PPC Tools

PPC experts know that successful search marketing initiatives require planning, monitoring, iterating, and optimizing across several campaigns, metrics, and platforms. This can prove to be a daunting task for in-house marketing teams as well as agencies that specialize in SEM. Fortunately in the world of PPC, technology and industry best practices have increasingly enabled marketers…