Trada Teams Up With SEM Pros To Discuss Advanced PPC Tools

PPC experts know that successful search marketing initiatives require planning, monitoring, iterating, and optimizing across several campaigns, metrics, and platforms. This can prove to be a daunting task for in-house marketing teams as well as agencies that specialize in SEM. Fortunately in the world of PPC, technology and industry best practices have increasingly enabled marketers…

Webinar: Make LinkedIn Ads Work For You

If you’re not advertising on LinkedIn, you’re missing out on an intuitive, highly capable B2B marketing platform. In this webinar, our thought leaders, a team from PPC Associates and CPC Search, walk you through best use cases, set-up tips and tricks, and advanced targeting strategies to help you make the most of a LinkedIn advertising…

Keyword level mobile bid adjustments? Yes, please!

Here’s a snippet from Joey’s guest blog post, ¬†Enhanced Campaigns Mobile Bid Adjustments — Get Keyword Level Control, on PPC Associates’ blog: Earlier this year, Google introduced enhanced campaigns as a simpler way to manage AdWords. With enhanced campaigns, all devices roll up into one consolidated campaign, and any bids set at the keyword level…

I’m Speaking at eMarketingAssociation Conference

Today I answered questions and talked about maximizing ROI from paid search ads at the eMarketingAssociation Conference in San Francisco. Alongside me was the talented B2B marketing guru Jo Stumpner. We covered a bunch of topics, including: Enhanced campaigns. What are they? When should you upgrade? Will they make life easier? Matching search intent with…

Quick review of Wildfire’s new social media offering

Here’s a snippet from Terry’s guest blog post on PPC Associates’ blog. In June 2012 Google announced the acquisition of¬†Wildfire Interactive, Inc., which helps advertisers with social media marketing. (Some folks refer to Wildfire as WildfireApp, which is consistent with their current web address.) In the last couple of months, many AdWords users have seen…

Webinar: Manage Enhanced Campaigns w/ AdWords Editor

By now, there has been ample coverage of Google’s new Enhanced Campaigns, including what’s different about them, how to set them up, and what to expect once you flip the switch. This week I teamed up with PPC Associates to deliver a webinar on Enhanced Campaigns, but from a different perspective: namely, the perspective of…

A second look at Sitelinks in light of Enhanced Campaigns

In case you missed it, here is a snippet of Joey’s post this week on PPC Associates’ blog. Years ago when Google first introduced sitelinks, my reaction was a bit lukewarm. I tested sitelinks for a few clients, but CTRs were largely unaffected, and results were hard to measure with block-level reporting. I found myself…

3 Steps to Building a SKU-Driven PLAs Campaign

If you saw my previous post on PPC Associates’ Blog, titled Master Product Listing Ads (PLAs), you may recall how interesting SKU-based PLA campaigns can be. Imagine the power of having one product listing ad for every SKU in your catalog! Here I will show you how to set that up, in 3 easy steps.…

Take Advantage of Google Analytics Data in AdWords

In case you missed it, Terry’s guest blog post about making use of Analytics data in AdWords appeared this week on PPC Associates’ blog. Here’s a quick snippet: On October 2nd Google announced new AdWords functionality allowing users to view key Google Analytics (GA) data in the AdWords dashboard. The new metrics include Bounce Rate,…

A Guide to Mastering Google’s Product Listing Ads

In case you missed it — and just in time for the holiday shopping season — here is a snippet of Joey’s post Master Product Listing Ads on PPC Associates’ blog. After nearly six months of declining Google Shopping-related traffic, changes to the Google Shopping model, and an industry-wide scramble to recoup lost revenue, ecommerce…