Facebook’s Page Post Ads: Path to Riches?

In case you missed it, here is Joey’s FBPPC.com piece on the topic of Facebook’s Page Post Ads. We’re having success these days with Page Post ads, especially for ecommerce clients. But these ad units are definitely not set-it-and-forget-it! You need to monitor your posts diligently in order to maintain your highest possible conversion rates (and…

10 Ways to get More from Facebook Mobile App Install Ads

In case you missed it, here is a condensed version of Joey’s post “10 Ways to Get More from Facebook Mobile App Install Ads” on the FBPPC.com blog: A recent post by Todd Herrold laid out a nice guide for getting started with Facebook’s mobile app install ads. In today’s post, we will look at…

Get the latest version of AdWords Editor 10.1

Earlier today the AdWords team released AdWords Editor version 10.1. In a recent post, we talked about an upcoming feature that allows for mobile bid adjustments at the ad group level for enhanced campaigns. Well, this feature is now live. Get the latest version and read the official release notes. I also noticed AdWords Editor…

Trada Teams Up With SEM Pros To Discuss Advanced PPC Tools

PPC experts know that successful search marketing initiatives require planning, monitoring, iterating, and optimizing across several campaigns, metrics, and platforms. This can prove to be a daunting task for in-house marketing teams as well as agencies that specialize in SEM. Fortunately in the world of PPC, technology and industry best practices have increasingly enabled marketers…

Webinar: Make LinkedIn Ads Work For You

If you’re not advertising on LinkedIn, you’re missing out on an intuitive, highly capable B2B marketing platform. In this webinar, our thought leaders, a team from PPC Associates and CPC Search, walk you through best use cases, set-up tips and tricks, and advanced targeting strategies to help you make the most of a LinkedIn advertising…

Keyword level mobile bid adjustments? Yes, please!

Here’s a snippet from Joey’s guest blog post,  Enhanced Campaigns Mobile Bid Adjustments — Get Keyword Level Control, on PPC Associates’ blog: Earlier this year, Google introduced enhanced campaigns as a simpler way to manage AdWords. With enhanced campaigns, all devices roll up into one consolidated campaign, and any bids set at the keyword level…

I’m Speaking at eMarketingAssociation Conference

Today I answered questions and talked about maximizing ROI from paid search ads at the eMarketingAssociation Conference in San Francisco. Alongside me was the talented B2B marketing guru Jo Stumpner. We covered a bunch of topics, including: Enhanced campaigns. What are they? When should you upgrade? Will they make life easier? Matching search intent with…

Quick review of Wildfire’s new social media offering

Here’s a snippet from Terry’s guest blog post on PPC Associates’ blog. In June 2012 Google announced the acquisition of Wildfire Interactive, Inc., which helps advertisers with social media marketing. (Some folks refer to Wildfire as WildfireApp, which is consistent with their current web address.) In the last couple of months, many AdWords users have seen…