Twitter’s Game-Changer

In late October, Twitter made an important change that is sure to generate big ad revenues in Q4. They made images appear in-line in Tweets, as opposed to keeping images a link click away. Now the timeline is more visual, and our clients are really benefiting. Do you use images in your tweets? You absolutely…

We saw this coming!

Here’s a look at Facebook’s innovations alongside revenues by quarter. Can’t say we were surprised — Facebook really showed up as a brand new channel for ecommerce and other direct marketing around Q4 2012. Since then, revenues have steadily increased with new features such as conversion tracking, custom audiences, news feed placement and mobile install…

Struggling with AdWords? Try Facebook Ads!

Around a year ago, we began working with a savvy ecommerce website that mails your kids a monthly package full of neat facts, stickers and trinkets from a faraway country. Their goal is to inspire a love for the world, one month at a time, and boy, does my 5 year old dig it! We…

We’ve moved!

Come say hello if you’re near downtown San Francisco. Our vintage building, known as the Marine Fireman’s Union, was site of Harvey Milk’s union speeches in the movie Milk. Who knew? Our new address is 240 2nd Street, Suite 300, San Francisco, CA 94105. Built in 1957, the Marine Firemen’s Union Headquarters was designed in…

Facebook Page Posts: To Bitly or Not to Bitly

Optional URL parameters for Facebook page posts are very handy. These work great, but you have to add them in the following way, without a question mark: utm_source=facebook&utm_medium=cpc&utm_campaign=my-campaign Once you start using these optional parameters, you will begin to see visits in Google Analytics. I use a custom GA report with source=facebook, a campaign drilldown,…

5 Steps to Killer Facebook Page Post Ads

Direct marketers and investors alike are starting to see the light at the end of the Facebook tunnel. One of the delivery mechanisms that has helped turn things around for Facebook advertisers is the Page Post Ad unit. From here on, let’s assume we are only targeting News Feed desktop and mobile – no right-hand…

Facebook’s new reporting: party’s on for marketers

One of my favorite scenes from The Social Network is when Sean Parker (Justin Timberlake) first meets Mark Zuckerberg (Jesse Eisenberg) and Eduardo Saverin (Andrew Garfield) to discuss Facebook’s strategy over dinner. On the subject of monetizing “The Facebook,” Parker cautions them on leveraging advertisements in the short term. Advertising on the website too early,…

4 Questions You’ve Always Wanted to Ask an Agency

Thanks to AdRoll for featuring Terry’s Q&A on their blog: Q: What are the biggest challenges facing agencies with the availability of do-it-yourself advertising? A (Terry): The question implies that online advertising is easy, or at least that it has gotten easier over time. And, to a certain degree, it’s true. For example, AdRoll’s platform is very…