A Case Study for Facebook E-commerce: Race To The Mailbox

Here is an excerpt from our submission for the Facebook Studio Awards 2014. In June 2013, we spent $30,000 on unpublished Page post ads, bringing in revenue of about $130,000. In July and August we targeted lookalike audiences built from June’s customers, resulting in lower costs per acquisition and allowing us to increase spend month…

Finding Gold In Facebook’s Audience Insights

For over a year, I have been asking for an affordable tool to give me deeper knowledge of owned Facebook audiences, and today I got just that: Facebook’s Audience Insights, a free tool available in the Ads Manager. If you don’t have access to it, hang tight or reach out to your Facebook representative. My initial…

What You Need To Know About Facebook WCA

About 2 months ago, Facebook rolled out their own remarketing solution called WCA, or Website Custom Audiences. For most of us, remarketing (also called retargeting) is not a new concept: someone visits your website, you drop a cookie on his device, and then you serve him ads as he moves around the web. WCA is…

Facebook’s Audience Network: Coming Soon To Mobile

This month, Facebook announced the launch of their Audience Network – “a new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.” This marks the most recent push by Facebook to expand their influence on mobile, and take advertising dollars from Google’s AdMob and other mobile ad networks. But what…

CPC Search is now Sum Digital

CPC Search has been delivering innovative digital marketing services since 2005. Now by expanding our creative services beyond Search to impact all the digital channels in your life, Sum Digital is taking innovative companies to the next level. CPC Search is now Sum Digital. As the digital marketing landscape evolves, with Google, Facebook, and other…

How AdRoll Helps Us With Retargeting

Watch this video to see how we leverage the tools and services provided by AdRoll, one of the leading retargeting platforms. “Retargeting is powerful. It adds a lot of value on the branding side, and on the direct-marketing side, it’s within reach of virtually all advertisers.” – Terry Whalen, Founder & CEO of CPC Search.

Facebook’s Innovations and Revenues by Quarter

Back in November 2013, we wrote about Facebook’s innovations alongside revenue earnings by quarter. With another quarter passed, it’s time to update that graphic. (Spoiler alert: the latest numbers are huge!) In Q4 2013, Facebook revamped its ads creation flow to make it easier for advertisers to align ads with their business goals. Known as…

NYTimes: Facebook Revamps Ads to Compete with Google

For Little Passports, a mail-based subscription service for kids, Facebook has delivered way more customers than anyone could have expected. We were able to see early on just how well the campaigns were performing by reading comments from engaged moms, grandmothers, aunts and best friends, all gushing about the concept. Just last week, the NY Times…

Facebook Lookalikes: Do They Look Like They Should?

In the 9 months that lookalike audiences have prevailed as one of the go-to targeting options for sophisticated Facebook advertisers, I’ve seen excellent performance by and large. However, I’ve also seen rather poor performance on a few occasions for reasons that have eluded me until only recently. If you’re not familiar with lookalikes in Facebook,…

Video: Ad Hacking for Startups via AdRoll

Terry joins a panel at AdRoll’s HQ to discuss advanced growth techniques in the context of search and retargeting. Catch Terry’s responses at the following times in the video: 4:05 to 4:30, 9:13 to 10:44, 12:12 to 14:10, 20:38 to 21:20, 23:18 to 25:56.