Facebook Releases Cross-Device Conversion Reports

In case you missed it: recently, Facebook added a new Data Breakdown to their reporting functionality, called ‘Cross-Device’. This option can be found in the ‘Edit Columns’ section of the Reports tab, and will be an absolutely crucial report for advertisers looking to holistically measure the effect of mobile devices on their account’s performance. The…

How To Decide On A Facebook Dayparting Schedule

When I search Google for “Facebook Dayparting,” the top result leads to the following headline. Notice the date: That’s right — marketers have been waiting for a Facebook #dayparting solution for a long time! Luckily, around 8 months ago I was invited to beta test Facebook’s dayparting solution which behaves exactly like the current version does. I had been clamoring for it…

How to Measure Overall Lift from Facebook Ads

You’ve got a big PR push coming. Naturally, you’d like to measure PR’s positive impacts on your other channels. But how? The best way to measure lift from a PR event is to annotate big press mentions in Google Analytics and then use prior data to establish benchmarks for your main channels. We know PR…

A guide to Google’s new Shopping campaigns

Within the next couple of months, Google will be transitioning all existing product listing ad (PLA) campaigns over to their updated format, called Google Shopping campaigns. With Shopping campaigns, online advertisers can expect a host of new features, as well as a simplified, retail-centric user interface for managing and optimizing ads connected to their product…

Tips & Tricks for Naming Facebook Campaigns

When building out campaigns in Facebook Ads, it is important to have some sort of logical taxonomy behind the names you assign each entity (campaigns, ad sets, and ads). A good naming system is the first step to creating an organized account, and can help immensely with analyzing, managing, and reporting on your Facebook ads.…

A Case Study for Facebook E-commerce: Race To The Mailbox

Here is an excerpt from our submission for the Facebook Studio Awards 2014. In June 2013, we spent $30,000 on unpublished Page post ads, bringing in revenue of about $130,000. In July and August we targeted lookalike audiences built from June’s customers, resulting in lower costs per acquisition and allowing us to increase spend month…

Finding Gold In Facebook’s Audience Insights

For over a year, I have been asking for an affordable tool to give me deeper knowledge of owned Facebook audiences, and today I got just that: Facebook’s Audience Insights, a free tool available in the Ads Manager. If you don’t have access to it, hang tight or reach out to your Facebook representative. My initial…

What You Need To Know About Facebook WCA

About 2 months ago, Facebook rolled out their own remarketing solution called WCA, or Website Custom Audiences. For most of us, remarketing (also called retargeting) is not a new concept: someone visits your website, you drop a cookie on his device, and then you serve him ads as he moves around the web. WCA is…

Facebook’s Audience Network: Coming Soon To Mobile

This month, Facebook announced the launch of their Audience Network – “a new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.” This marks the most recent push by Facebook to expand their influence on mobile, and take advertising dollars from Google’s AdMob and other mobile ad networks. But what…

CPC Search is now Sum Digital

CPC Search has been delivering innovative digital marketing services since 2005. Now by expanding our creative services beyond Search to impact all the digital channels in your life, Sum Digital is taking innovative companies to the next level. CPC Search is now Sum Digital. As the digital marketing landscape evolves, with Google, Facebook, and other…