The effects of ad position: a recap

We talk about ad position quite a bit with our clients. Since it is somewhat misunderstood, we thought we would remind you what ad position does and does not do for your advertising. Does ad position affect click-through rates (CTR)? Yes. Does ad position affect your campaign’s cost? Yes. Do ads in the top ad position get…

How to determine why conversions are down on Google Adwords

I recently answered a forum post from a person experiencing lower impressions and clicks for his FL-based business over the last 6 months. His question was how to determine why his traffic and conversions were down. This seems like a fairly common question. Here is my answer. It could be that less folks are searching…

Digital Advertising Glossary

At Sum Digital, we love exploring SEM tools – we try to find new ways to make them more efficient and to use them better. But sometimes, going back to basics is crucial to make the most of SEM. Here is the Ultimate Digital Advertising Glossary.       Ad group Ad groups are part…

In a Word, Facebook

This week marked the first of hopefully many Facebook Heavy Hitters meet-ups, hosted at our office in downtown San Francisco. Attendance was light, but the conversation was heavy, and we bounced some great ideas around the room over some beers. It’s easy to get stuck in a trap of doing things the way you’ve always…