Terry Whalen, Brad Geddes, Mike Rhodes, John Rampton and Matthew Hunt discuss their best AdWords strategies in an hour long webinar hosted by Powered By Search. In this webinar you will learn: The top PPC optimization tactics for display campaigns. What to look for when optimizing for better quality score. Tips for improving click through rates…
In case you missed it, here is a post on Forbes.com featuring a nice call out to our VP, Joey Muller. Whatever your business or service is, a successful marketingcampaign involves driving traffic to your website and then onsite conversion. Without those two actions, your company is dead in the water. The financial industry is among…
Facebook saw another great quarter in Q4 2014. Here is Facebook’s revenue alongside significant milestones contributing to success.
Recently, Google released a new feature for AdWords that may have flown under the radar for many SEM account managers. It’s called Business Data (or more specifically, ad customizer data), and it’s buried under the “Shared library” tab along with your bid strategies and audience lists. With business data feeds, advertisers can actually customize ads…
On December 8th 2014, Sum Digital and Google organized a Webinar on Marketing Attribution together. It was presented by: …
We talk about ad position quite a bit with our clients. Since it is somewhat misunderstood, we thought we would remind you what ad position does and does not do for your advertising. Does ad position affect click-through rates (CTR)? Yes. Does ad position affect your campaign’s cost? Yes. Do ads in the top ad position get…
I recently answered a forum post from a person experiencing lower impressions and clicks for his FL-based business over the last 6 months. His question was how to determine why his traffic and conversions were down. This seems like a fairly common question. Here is my answer. It could be that less folks are searching…
Yesterday, Facebook published a case study about how Sum Digital helped Plae in restructuring its ad campaigns to boost sales. An interesting way to see how organizing can lead to optimal results when using the right insights. Selected extracts: Insight into ad performance Using Facebook’s updated ad campaign structure, Sum Digital reorganized PLAE’s…
At Sum Digital, we love exploring SEM tools – we try to find new ways to make them more efficient and to use them better. But sometimes, going back to basics is crucial to make the most of SEM. Here is the Ultimate Digital Advertising Glossary. Ad group Ad groups are part…
