If you didn’t catch MarketingSherpa’s case study on ChefSteps‘ use of Facebook mobile ads to grow its email list by 600% in one year… here is the complete article. SUMMARY: When one B2C company looked to use its marketing channels more effectively, it turned to email sends and social media. To grow its email subscriber…
Reportly is a PPC reporting tool (developed by Sum Digital) that delivers Google AdWords, Facebook Ads, and Bing Ads performance data via daily emails. Unlike most other reporting tools, PPC performance data is delivered in the body of the email. No hyperlinks to click on, no login credentials to worry about. Reportly is optimized for mobile…
“A rating of 1 to 10 based on how your audience is responding to your ad. This score is calculated after your ad receives more than 500 impressions.” – Facebook Ads reporting tooltip When ad relevance became available in reporting for my Facebook clients, my initial reaction was that the score merely acted as a…
Terry Whalen, Brad Geddes, Mike Rhodes, John Rampton and Matthew Hunt discuss their best AdWords strategies in an hour long webinar hosted by Powered By Search. In this webinar you will learn: The top PPC optimization tactics for display campaigns. What to look for when optimizing for better quality score. Tips for improving click through rates…
In case you missed it, here is a post on Forbes.com featuring a nice call out to our VP, Joey Muller. Whatever your business or service is, a successful marketingcampaign involves driving traffic to your website and then onsite conversion. Without those two actions, your company is dead in the water. The financial industry is among…
Facebook saw another great quarter in Q4 2014. Here is Facebook’s revenue alongside significant milestones contributing to success.
Recently, Google released a new feature for AdWords that may have flown under the radar for many SEM account managers. It’s called Business Data (or more specifically, ad customizer data), and it’s buried under the “Shared library” tab along with your bid strategies and audience lists. With business data feeds, advertisers can actually customize ads…
On December 8th 2014, Sum Digital and Google organized a Webinar on Marketing Attribution together. It was presented by: …
We talk about ad position quite a bit with our clients. Since it is somewhat misunderstood, we thought we would remind you what ad position does and does not do for your advertising. Does ad position affect click-through rates (CTR)? Yes. Does ad position affect your campaign’s cost? Yes. Do ads in the top ad position get…
I recently answered a forum post from a person experiencing lower impressions and clicks for his FL-based business over the last 6 months. His question was how to determine why his traffic and conversions were down. This seems like a fairly common question. Here is my answer. It could be that less folks are searching…