Pinterest Case Study: Living Royal

Living Royal, a Chicago-based sock brand, saw a 31% decrease in cost per acquisition (CPA) and a 6x increase in traffic within the first month of paid promotion on Pinterest. Promoted Pins delivered conversion rates 40% higher than other social channels and drove a significant amount of revenue for the business throughout 2015. Pinterest drove…

Facebook Case Study: Sudara

With every purchase, benefit corporation Sudara empowers working women in India to remain free from sex slavery. Sudara has products that have mass appeal, as well as great merchandising and images that show off those products. As we scaled the Facebook ads program, we knew that launching dynamic product ads would be a strong wind…

I’m speaking in San Francisco!

Joey presents a 3-hour workshop entitled “The Nuts and Bolts of Digital Advertising” at Galvanize SF, January 19th. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-the-nuts-bolts-of-digital-advertising-tickets-20639196392. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t forget the rooftop,…

Pinterest Case Study: Pura Vida Bracelets

Here at Sum Digital we’ve been working with Pura Vida Bracelets to help them scale their Pinterest advertising and drive sales through the platform. We’ve seen how the social media platform has rapidly evolved into a big contender in the online advertising space thanks to its unique position as an emerging shopping network. Many advertisers mistakenly…

Facebook Native Retargeting vs. Third Party Vendors: A Case Study in Relative ROI

Considering the meteoric rise of Facebook as an advertising platform over the last few years, it’s no surprise that 3rd-party retargeting vendors have been eager to offer advanced, managed services for advertisers by utilizing Facebook’s ads API and the Facebook Exchange marketplace. In the early days of Facebook Ads, options for targeting were limited, the…

Digital Marketers and PPC People – Meet (Your New Best Friend) Reportly!

Reportly is a PPC reporting tool (developed by Sum Digital) that delivers Google AdWords, Facebook Ads, and Bing Ads performance data via daily emails. Unlike most other reporting tools, PPC performance data is delivered in the body of the email. No hyperlinks to click on, no login credentials to worry about. Reportly is optimized for mobile…

Think You Know AdWords?

Terry Whalen, Brad Geddes, Mike Rhodes, John Rampton and Matthew Hunt discuss their best AdWords strategies in an hour long webinar hosted by Powered By Search. In this webinar you will learn: The top PPC optimization tactics for display campaigns. What to look for when optimizing for better quality score. Tips for improving click through rates…