Facebook Native Retargeting vs. Third Party Vendors: A Case Study in Relative ROI

Considering the meteoric rise of Facebook as an advertising platform over the last few years, it’s no surprise that 3rd-party retargeting vendors have been eager to offer advanced, managed services for advertisers by utilizing Facebook’s ads API and the Facebook Exchange marketplace. In the early days of Facebook Ads, options for targeting were limited, the…

Digital Marketers and PPC People – Meet (Your New Best Friend) Reportly!

Reportly is a PPC reporting tool (developed by Sum Digital) that delivers Google AdWords, Facebook Ads, and Bing Ads performance data via daily emails. Unlike most other reporting tools, PPC performance data is delivered in the body of the email. No hyperlinks to click on, no login credentials to worry about. Reportly is optimized for mobile…

Think You Know AdWords?

Terry Whalen, Brad Geddes, Mike Rhodes, John Rampton and Matthew Hunt discuss their best AdWords strategies in an hour long webinar hosted by Powered By Search. In this webinar you will learn: The top PPC optimization tactics for display campaigns. What to look for when optimizing for better quality score. Tips for improving click through rates…

The effects of ad position: a recap

We talk about ad position quite a bit with our clients. Since it is somewhat misunderstood, we thought we would remind you what ad position does and does not do for your advertising. Does ad position affect click-through rates (CTR)? Yes. Does ad position affect your campaign’s cost? Yes. Do ads in the top ad position get…