PPC Ad Optimization & Statistical Significance

This is a good article by Bradd Libby at The Search Agency in Los Angeles. I hear good things about TSA, and this article is another positive indicator that these guys know what they are doing. Click here to read: (PPC Ad) Statistical Significance: Not Just for Geeks Anymore on SearchEngineLand.

e-Commerce Paid Search Case Study

Our client is a leader in consumer software for Mac computers. Our client’s flagship product is an all-in-one utility suite that helps speed up your Mac by addressing universal binaries, logs rotation, cleaning out unneeded languages, application un-installation, caches, and other issues that unnecessarily take up extra disk space and slow down users’ systems. Users…

Enterprise Medical Software: SEM Case Study

Our client, a public company, is a leader in software and information solutions that empower physicians and other healthcare providers to deliver best-in-class patient safety, clinical outcomes and financial results. Hundreds of thousands of physicians as well as hundreds of hospitals use this client’s platforms to help manage clinical and business operations. The client has…

PPC Case Study: GotBody

GotBody is an authorized distributor for well-known brands like Power Bar, Gu, Clif, 5-Hour Energy and a plethora of additional manufacturers of energy, health, and wellness products. GotBody sells hundreds if not thousands of sku’s which can make managing a paid search program difficult and time-consuming.  Very simply, GotBody tasked CPC Search with increasing revenue…

Paid Search – Process Over Planning

Great article written by George Mitchie at SearchEngineLand.com about paid search being more about process than planning.  It’s worth reading – here is the starting paragraph: Many times we’re asked to present a plan for the next 30 – 60 – 90 days of a paid search program. This makes a great deal of sense…

PPC Case Study: JumpStart

JumpStart is an award-winning adventure-based 3D virtual world that is fun for kids yet also teaches math, reading, and critical thinking skills so kids get a real jump start in life. JumpStart was the 2008 winner for the National Parenting Seal of Approval and its nationally-recognized software is sold in Wal-Mart and other large retailers.…