When Dayparting is Not a Good Idea

For several years now, AdWords has offered dayparting, a feature that was once all the rage (as tends to be the case for any new functionality in PPC). Even MSN AdCenter has offered dayparting for some time now, which shows just how old this news is. But while dayparting may be old news, it’s still…

Advanced AdWords Tools

In case you missed it, we wrote a guest blog post on Trada’s blog: http://www.trada.com/blog/advanced-adwords-tools/. We all love feeling as though we’ve dodged a bullet, right? In this post we provide some practical tips and real-life examples for using AdWords tools without them using you. The AdWords Search Funnel Top Paths report: we especially enjoy the…

Crowdsourcing in PPC

We have enjoyed putting BoostCTR to work on ad copy refreshes recently. After all, writing copy is an art, so why not let expert copywriters take a shot? If you advertise on Google AdWords but struggle to find fresh text ads for your business, BoostCTR may be just the ticket. This got us thinking about other…

Using Alerts to Cover Your @$$

While certainly not the most exciting things to sit down and create, AdWords Alerts can save you from making big PPC mistakes, such as: Hitting your budget and losing out on available impressions Missing CPA targets Not realizing an account has been paused or is no longer getting traffic Failing to install a conversion tag…

Improving our agency’s posture with Asana

Just a week after their public launch, Asana quickly became the hot new thing at our agency. We had been searching for a simple solution to manage client emails, and so far Asana has delivered that and more. What Asana Does A project management tool with emphasis on task tracking, Asana allows us to create multiple…

A recap on the effects of ad position

We talk about ad position quite a bit with our clients. Since it is somewhat misunderstood, we thought we would remind you what ad position does and does not do for your advertising. Does ad position affect click-through rates (CTR)? Yes. Does ad position affect your campaign’s cost? Yes. Do ads in the top ad…

AdWords releases a small new feature with big time savings

Earlier this week, we noticed a new feature in Google AdWords. It might seem relatively minor (if you even caught it all), but not only does it save us time it also happens to be a product feature we requested a while back. Needless to say, we’re pretty stoked about this cool little addition. In…

Expanding Match Types with adCenter Desktop is a Breeze

About a month ago, Microsoft’s GM for adCenter, David Pann, said, “I have a motto — adCenter needs to enable advertisers to do in 15 minutes what they do on Google in 45 minutes.” We stumbled upon one of those improvements and thought we’d share it with you. In adCenter Desktop, when you have a…

Our AdWords Wishlist, Part 2

Part 2 in our series of suggestions for an improved Google AdWords user interface: show a row for aggregate totals on the Segments / Time View. As indicated in our screenshot below the interface should include a row for aggregate totals at the top of the page (e.g. so you can see the by-week, by-ad group or by-campaign data,…