Optimizely – A Secret Weapon for Marketers

In case you missed it, here is a snippet from Terry’s guest blog post on the PPC Associates Blog. In the post Terry talks about the many benefits of using Optimizely for landing page and conversion funnel optimization.

Optimizely is an A/B testing tool that works well and – all-importantly – is easy to use. I’ve not been able to think of any functionality that it is missing, and that’s saying a lot.

The Benefits of A/B Testing Tools

A/B testing tools let non-technical users modify website pages and then test the modified page against the original, or control page. To get a sense of the true benefit of this, you have to have experienced the bottlenecks that occur when A/B testing is done the more traditional way.

Read the full post.

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