New Google AdWords Search Funnel Reports

Google is rolling out new AdWords Search Funnel reports over the next several weeks which will report on click-assisted and impression-assisted conversions on paid search keywords (no search query or organic keyword data). I suspect that for many advertisers this will not lead to much actionable information; but for some, it may lead to solid, actionable information. To get to the new reports, you’ll want to click ‘conversions’ in the drop-down ‘reporting’ tab. Once your account is live with this beta reporting, you should see a ‘Search Funnels’ link on the left-hand side of the page.

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