LinkedIn PPC — Can it work? Yes!

In case you missed it, Terry wrote a guest blog post on PPC Associates’ blog last week to remind that us LinkedIn PPC can really work. Especially for B2B.

For B2B advertisers targeting a specific audience, LinkedIn Ads can work, and they can scale. I’ve seen LinkedIn add up to 20% of a PPC program’s conversions while adhering to target efficiency metrics.

If you are looking for incremental traffic that converts, be sure to read the full post.