Keyword level mobile bid adjustments? Yes, please!
Here’s a snippet from Joey’s guest blog post, Enhanced Campaigns Mobile Bid Adjustments — Get Keyword Level Control, on PPC Associates’ blog:
Earlier this year, Google introduced enhanced campaigns as a simpler way to manage AdWords. With enhanced campaigns, all devices roll up into one consolidated campaign, and any bids set at the keyword level have to work for all devices, with the aid of a bid multiplier in the case of mobile devices.
This raised many a PPC pro’s eyebrow, including our own, as it signaled some loss of control for a group of folks who hate to give up control!
The old way of handling mobile clicks was to break out a mobile-only campaign and bid on keywords individually. This affords tons of control.
Be sure to read the rest of the post!