I’m Speaking at eMarketingAssociation Conference

Today I answered questions and talked about maximizing ROI from paid search ads at the eMarketingAssociation Conference in San Francisco. Alongside me was the talented B2B marketing guru Jo Stumpner. We covered a bunch of topics, including:

  • Enhanced campaigns. What are they? When should you upgrade? Will they make life easier?
  • Matching search intent with ad copy with landing page copy (or basically PPC 101)
  • Geo targeting and mobile bid adjustments with or without enhanced campaigns
  • The merits of retargeting on Google and FBX

Tomorrow, Wednesday April 10, 2013, I will return to the conference to answer questions and talk about geo-targeting for local search campaigns. Come over and say hi!